Below is a summary of key points from Adam Ward's (former Head of Global Talent Acquisition at Pinterest) keynote, which focused on how his tech recruiting team has moved to a true Talent Advisor role.
Talent42 2018 opened with a fantastic keynote from Adam Ward of Pinterest. Adam is super aligned to the business and has built his career working for companies who are mission-driven and in high-growth mode.
Adam started with WHY it matters that recruiters work as Talent Advisors. “The tech space is so crowded now that what worked before for companies like IBM doesn’t necessarily work now. The fastest growing and most dynamic companies are venturing into new lines of business and from a talent lens, they are attracting the best by thinking about each line of business as a new company with a very different environment. They form moats around talent and are great at hiring fungible engineers and retaining them by moving them across different lines of business, rather than having them leave for a new challenge or environment. Because of this, we in recruiting have to work differently.”
So, what does this mean, to work differently? Adam’s first suggestion is to “bust the funnel and stop thinking about how many poor souls we have to put at the top of the funnel to make one hire.” You can’t tie talent to just one job, talent really operates more in networks.
To get top talent, Adam focuses on strategic market mapping, managing relationships with use of CRMs and TRMs, and holding “bespoke events” that specifically engage certain talent. “Discovery of talent has been democratized and is everywhere, so now it’s all about engagement.” One big key to success with this approach? You have to know whether your businesses need generalists or specialists – and be able to tailor the process and candidate experience to the interests of those specialists you’re recruiting.
So how do we do this? What does the roadmap look like? Adam shared 7 key tactics.
Adam’s key tactics are great advice for recruiters looking to build relationships with the business. It’s no longer a nice to have, but a business imperative. Adam put it this way, “Your company and the industry are moving at a pace they have never moved at before. They need us to be true Talent Advisors.”
At Recruiting Toolbox, we 100% agree with Adam. Our companies need us to operate at a Talent Advisor level that goes beyond anything we have done before. Adam’s insights and 7 key tactics are a great start. To learn more about helping your team grow as Talent Advisors, you can explore Recruiting Toolbox’s customized Talent Advisor training for teams as well as access the free resources at our Recruiting Toolbox download page. You can also learn more about Talent42, the national tech recruiting conference, which will be held in June.