--- title: Get Demographic Data description: Get Demographic Data To Focus Your Recruiting image: https://blog.recruitingtoolbox.com/hubfs/Imported_Blog_Media/quantcast-14.png --- [![RT-Logo-400x282-1](https://blog.recruitingtoolbox.com/hubfs/RT-Logo-400x282-1.png)](https://recruitingtoolbox.com/) - [Training](https://recruitingtoolbox.com/training/) - CUSTOM-BUILT TRAINING FOR RECRUITERS & RECRUITING MANAGERS - [Overview](https://recruitingtoolbox.com/training/) - [Talent Advisor Training POPULAR](https://recruitingtoolbox.com/training/talent-advisor-training/) - [Recruiting Leadership Training](https://recruitingtoolbox.com/training/recruiting-leadership-training/) - [Diversity Recruiting Training](https://recruitingtoolbox.com/training/diversity-recruiting-training/) - [Selling and Closing Training](https://recruitingtoolbox.com/training/selling-closing-training/) - [Online Recruiter Academy](https://recruitingtoolbox.com/training/online-recruiter-training/) - [Recruiting Leadership Labs (Managers Only)](https://labs.recruitingtoolbox.com/) - 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[How to Be an Effective Recruiting Leader](https://recruitingtoolbox.com/resources/how-to-be-an-effective-recruiting-leader/) - [How to Leverage Bar Raisers](https://recruitingtoolbox.com/resources/bar-raisers/) - FREE RECRUITING BEST PRACTICES - [Our Resource Library](https://recruitingtoolbox.com/resources/) - [Recruiting Toolbox Blog](https://blog.recruitingtoolbox.com/blog) - [Recorded Webinars and Conference Presentations](https://recruitingtoolbox.com/training/free-best-practices-webinar-videos/) - [Event Attendee Downloads](https://recruitingtoolbox.com/resources/event-downloads/) - STUFF WE LOVE - [Bookstore and Stickers](https://recruitingtoolbox.com/store/) - [Clients](https://recruitingtoolbox.com/clients/) - CLIENTS - [Who hires us?](https://recruitingtoolbox.com/clients/) - TESTIMONIALS - [Client Testimonials](https://recruitingtoolbox.com/clients/testimonials/) - [ARE YOU A SOLO RECRUITER, AGENCY, OR PART OF A SMALL TEAM?](https://staging.recruitingtoolbox.com/clients/solo-recruiters-agencies-small-teams/) - [How We Support Small Recruiting Teams](https://recruitingtoolbox.com/clients/solo-recruiters-agencies-small-teams/) - [About Us](https://recruitingtoolbox.com/about-us/) - WHAT WE DO - [How We Help Companies Recruit Better](https://recruitingtoolbox.com/about-us/) - WHY CHOOSE US - [Why Companies Hire Us](https://recruitingtoolbox.com/about-us/why/) - OUR TEAM - [Meet Our Team](https://recruitingtoolbox.com/about-us/team/) - [Connect With Us](https://recruitingtoolbox.com/about-us/connect-with-us/) - [Ask Us to Speak at Your Event](https://recruitingtoolbox.com/speaking-engagements/) - [Contact](https://recruitingtoolbox.com/contact/) - [Training](https://recruitingtoolbox.com/training/) - CUSTOM-BUILT TRAINING FOR RECRUITERS & RECRUITING MANAGERS - [Overview](https://recruitingtoolbox.com/training/) - [Talent Advisor Training POPULAR](https://recruitingtoolbox.com/training/talent-advisor-training/) - [Recruiting Leadership Training](https://recruitingtoolbox.com/training/recruiting-leadership-training/) - [Diversity Recruiting Training](https://recruitingtoolbox.com/training/diversity-recruiting-training/) - [Selling and Closing Training](https://recruitingtoolbox.com/training/selling-closing-training/) - [Online Recruiter Academy](https://recruitingtoolbox.com/training/online-recruiter-training/) - [Recruiting Leadership Labs (Managers Only)](https://labs.recruitingtoolbox.com/) - [Recruiting Leadership Lab 50 (Sr Director/VPs Only)](https://labs.recruitingtoolbox.com/rll50/) - CUSTOM-BUILT TRAINING FOR HIRING MANAGERS & INTERVIEWERS - [Interviewer / Hiring Manager Training POPULAR](https://recruitingtoolbox.com/training/interviewer-training/) - [Overview](https://recruitingtoolbox.com/training-for-hiring-managers/) - [License to Hire Training](https://recruitingtoolbox.com/training/license-to-hire-training/) - [Hiring Manager Diversity Training](https://recruitingtoolbox.com/training/hiring-manager-diversity-training/) - [Executive Hiring Manager Training](https://recruitingtoolbox.com/training/executive-hiring-manager-training/) - [Bar Raiser Training](https://go.recruitingtoolbox.com/bar-raiser-training-overview) - [Online Interviewer & Hiring Manager Training](https://recruitingtoolbox.com/training/online-interviewer-training/) - FREE TRAINING - [Recorded Webinars and Conference Presentations](https://recruitingtoolbox.com/training/free-best-practices-webinar-videos/) - [Consulting](https://recruitingtoolbox.com/consulting/) - REAL-WORLD CONSULTING SERVICES - [Learn more about our experienced consultants](https://recruitingtoolbox.com/about-us/team/) - STRATEGY & PROCESS CONSULTING - [Strategy, Org Model, and Process Consulting POPULAR](https://recruitingtoolbox.com/consulting/#strategy) - [Coaching for Talent Leaders](https://recruitingtoolbox.com/consulting/#CoachingforTalentLeaders) - [EVP, Employment Branding, and Messaging](https://recruitingtoolbox.com/consulting/#evp) - [Hiring Manager Self-Service Toolbox](https://recruitingtoolbox.com/consulting/#hiring-manager) - HIRING BAR CONSULTING - [Hiring Standards and Interview Guides POPULAR](https://recruitingtoolbox.com/consulting/#hiring) - [Bar-Raisers and Quality Control Mechanisms](https://recruitingtoolbox.com/consulting/#bar-raisers) - [Resources](https://recruitingtoolbox.com/resources/) - BECOME AN EXPERT - [How to Be a Talent Advisor](https://recruitingtoolbox.com/resources/how-to-be-a-talent-advisor/) - [How to Be an Effective Recruiting Leader](https://recruitingtoolbox.com/resources/how-to-be-an-effective-recruiting-leader/) - [How to Leverage Bar Raisers](https://recruitingtoolbox.com/resources/bar-raisers/) - FREE RECRUITING BEST PRACTICES - [Our Resource Library](https://recruitingtoolbox.com/resources/) - [Recruiting Toolbox Blog](https://blog.recruitingtoolbox.com/blog) - [Recorded Webinars and Conference Presentations](https://recruitingtoolbox.com/training/free-best-practices-webinar-videos/) - [Event Attendee Downloads](https://recruitingtoolbox.com/resources/event-downloads/) - STUFF WE LOVE - [Bookstore and Stickers](https://recruitingtoolbox.com/store/) - [Clients](https://recruitingtoolbox.com/clients/) - CLIENTS - [Who hires us?](https://recruitingtoolbox.com/clients/) - TESTIMONIALS - [Client Testimonials](https://recruitingtoolbox.com/clients/testimonials/) - [ARE YOU A SOLO RECRUITER, AGENCY, OR PART OF A SMALL TEAM?](https://staging.recruitingtoolbox.com/clients/solo-recruiters-agencies-small-teams/) - [How We Support Small Recruiting Teams](https://recruitingtoolbox.com/clients/solo-recruiters-agencies-small-teams/) - [About Us](https://recruitingtoolbox.com/about-us/) - WHAT WE DO - [How We Help Companies Recruit Better](https://recruitingtoolbox.com/about-us/) - WHY CHOOSE US - [Why Companies Hire Us](https://recruitingtoolbox.com/about-us/why/) - OUR TEAM - [Meet Our Team](https://recruitingtoolbox.com/about-us/team/) - [Connect With Us](https://recruitingtoolbox.com/about-us/connect-with-us/) - [Ask Us to Speak at Your Event](https://recruitingtoolbox.com/speaking-engagements/) - [Contact](https://recruitingtoolbox.com/contact/) # Recruiting Toolbox Blog # Get Demographic Data [John Vlastelica](https://blog.recruitingtoolbox.com/blog/author/john-vlastelica) March 9, 2009 1 minute read [![](https://blog.recruitingtoolbox.com/hubfs/Imported_Blog_Media/quantcast-14.png)](https://blog.recruitingtoolbox.com/hubfs/Imported_Blog_Media/quantcast-15.png)Trying to build an online media recruiting campaign? - Ever wonder whether a popular website attracts more men than women? - Or what countries or cities attract the most users? - Or whether the sites visitors have college degrees? - Or even what other sites - or types of sites - visitors to this site also tend to visit? Enter [Quantcast](http://www.quantcast.com/). Quantcast.com is a firm/site that independently measures traffic and demographic data for popular websites. It was started by Stanford Statistics Professors, and now can be leveraged by us (recruiting professionals) to help evaluate whether a particular site attracts the kind of users we'd want to target in specialized online ads. While it doesn't show job titles, it does allow you to slice and dice to see how many people fit your general profile. So, if you're trying to build a case - based on data - on why you should run online ads on a big tech blog to go after those degreed, african american, under 30, New York based, $60k+ candidates with an interest in technology, quantcast can help. They can help you identify the right site, gather current data, and compare it to other options without having to engage an ad agency. ## You might also be interested in... #### [What Recruiters Can Do to Ensure Every Candidate Has a Fair Shot at the Interview](https://blog.recruitingtoolbox.com/blog/recruiters-ensure-every-candidate-has-fair-shot-interview) #### [Recruiters: Do you suck? (No!)](https://blog.recruitingtoolbox.com/blog/recruiters-do-you-suck) #### [What We Can Do as TA Leaders When We’re Stretched Too Thin](https://blog.recruitingtoolbox.com/blog/what-we-can-do-as-ta-leaders-when-were-stretched-too-thin) ## About Recruiting Toolbox Recruiting Toolbox, Inc. is a specialized management consulting and training firm that helps [companies](https://recruitingtoolbox.com/clients/) recruit better, from startups to world-class brands. Our [consultants](https://recruitingtoolbox.com/about-us/team/) – all former corporate talent leaders – partner with you – heads of recruitment and HR – to improve speed, hire quality, candidate experience, and diversity hiring ROI. And it’s all tailored to your talent goals, culture, budget, and resource model. We work with clients across the globe – 20 countries so far – from our offices in the US. ## Popular Training Programs - [Talent Advisor Recruiter Training](https://recruitingtoolbox.com/training/talent-advisor-training/) - [Recruiting Leadership Lab](https://labs.recruitingtoolbox.com/) - [RLL50 (Heads of TA)](https://labs.recruitingtoolbox.com/rll50/) - [Interviewer / Hiring Manager Training](https://recruitingtoolbox.com/training/interviewer-training/) - [Online Hiring Manager Training](https://recruitingtoolbox.com/training/online-interviewer-training/) ## Best Practices - [What is a Talent Advisor?](https://recruitingtoolbox.com/what-is-a-talent-advisor/) - [How to be a Talent Advisor](https://recruitingtoolbox.com/resources/how-to-be-a-talent-advisor/) - [Talent Advisor Diagnostic Tool](https://go.recruitingtoolbox.com/talent-advisor-diagnostic-tool) - [Hiring Manager Maturity Model](https://go.recruitingtoolbox.com/downloads/white-papers-best-practices/the-hiring-manager-maturity-model) - [Interviewing Diagnostic Tool](https://go.recruitingtoolbox.com/interviewing-effectiveness-diagnostic-tool) ## Contact Us Interested in learning how we can help your teams recruit better?  [Contact us](https://recruitingtoolbox.com/contact/). Want access to more best practices? Like us on [Facebook](https://www.facebook.com/recruitingtoolbox), follow us on [Twitter](https://twitter.com/RecruitToolbox), and follow us on [LinkedIn](https://www.linkedin.com/company/recruiting-toolbox-inc./). Subscribe to our [blog](https://recruitingtoolbox.com/blog-signup/) to receive best practices in your inbox a few times per month. © Recruiting Toolbox, Inc | All Rights Reserved | [Privacy](https://recruitingtoolbox.com/privacy/)